Facebook, the
productivity killer and perennial thorn in the side of corporate
managers and executives everywhere, recently revealed its latest plan to
take over a little more of the world.
With its eye on Yammer and
an emerging trend towards work-driven private social networks, the
company has announced Facebook at Work, billed as an alternative (and
presumably better) way for employees of a company to communicate
internally.
Some apparently think that anything is better than
being constantly hammered with a deluge of email. I can think of
something worse — being hit with the same amount of messages but in an
alternate reality Facebook where the only people who exist are the
people I work with.
But there is a positive side to Facebook’s
announcement. It means more people are figuring out that email clients
were never intended to be used as instant messaging software.
“Did you get the email I sent you?”
“Probably, but I haven’t checked my email in a couple of hours.”
“You don’t keep your inbox open?”
Nope.
Because If I did, I wouldn’t get anything else done. To increase my
productivity, I’ve made an effort to limit checking corporate email to
three times a day. Even as an editor working with writers on what is
often time-sensitive content, I’ve found that three times is usually
sufficient. Collaboration doesn’t always need to be instantaneous. And
when it does, there are better, more specialized tools out there than
Facebook.
Some companies have an outright ban on Facebook in the
workplace, partly because they see people in the outside world as a
distraction to the folks inside who are trying to get work done. But
Facebook believes it can convince company executives to let employees
use its “at work” version like a company intranet. They’re even changing
the color of the user interface so supervisors can tell with one glance
if you’re on “work Facebook” or “real Facebook.”
The whole idea,
of course, is based on the false assumption that people inside your
company won’t be as much a of a drag on productivity as those in your
newsfeed who are outside the company.
Good luck with that. Have
you ever been pulled reluctantly into a real-time chat on Facebook when
you were really intending to just check your feed and move on to
something else? Imagine having this experience on a regular basis with
your colleagues.
Another big question is Facebook’s ability to
keep data safe. If Facebook at Work is meant to be a collaborative
space, there’s inevitably going to be some confidential information on
the network. Facebook says information will be kept “secure,
confidential and completely separate” from personal Facebook profiles.
Recent
high-profile security breaches like the one at Sony, however, might
give some companies a reason to be skeptical. But even if the social
media giant can deliver on its guarantee, who’s going to protect our
information from Facebook?
I can’t even look at a pair of Nikes
online without the same shoes following me to virtually every other site
I visit online, including making multiple appearances in my Facebook
feed. And Facebook already creeps me out with its ability to target ads.
What would it be able to do if it knew my daily work details too?
Facebook,
for its part, assures that such a scenario wouldn’t happen. BBC
reports, “At this stage the work version will not feature adverts, nor
will it gather data about its users that could be sold on to third
parties.”
But what about the next stage? Could a company that has
built massive wealth by collecting user data and selling targeted
advertising really give up its data addiction so easily?
Don’t count on it.
I’m
not suggesting there’s anything wrong with a company collecting data as
part of its business model, as long as it’s up front about it. Own what
you do. But why is it that, with Facebook, every new announcement
always makes you wonder if another shoe is about to drop?
Facebook
CEO Mark Zuckerberg, like any shrewd businessman, is not only trying to
reach more potential customers, he’s trying to create more potential
customers. This week, he’s in Colombia launching an initiative for
Internet.org, a nonprofit partnership aimed at bringing affordable
Internet access to everyone.
According to Reuters, the
partnership’s free Internet application brings tools like Wikipedia, job
listings, weather websites and health information to low income users.
And Facebook — did I mention Facebook? Because apparently no one in the
world can do without Facebook.
Soon there won’t be too many places where you can escape it. Including, if Zuckerberg has his way, your office.
Credit to Shane Raynor